Pay per Click Advertising or PPC has mushroomed into a $7-10 billion dollar business. You should consider PPC advertising as an enhancement to organic search engine ranking and other online and offline advertising, as PPC strengthens your online brand awareness, you get significant online reach to thousands of targeted web sites via syndication of your ads and we can deploy, analyze and adjust your PPC campaign rapidly.

A poorly run PPC campaign is one that concentrates on a small number of popular keywords, while ignoring a the huge universe of “long tail” keywords that will help to drive much more traffic at lower costs. Intelective’s linguistic specialists utilize proprietary technology to identify hundreds or tens of thousands of targeted keywords that we incorporate with your campaign that will increase your traffic, lower your costs and drive return on investment.

We are specialists in dealing with PPC based on years of experience – we are intimately familiar with Google, Yahoo and MSN’s unique systems, technology and interface, which can be labor intensive to manage for the novice advertiser. Cores services include:

• Reviewing your PPC campaign goals with you to ensure the campaign meshes with your objectives
• Identifying one or all of the major PPC Advertisers (Google, MSN, Yahoo) to utilize
• Extensive competitive analysis by reviewing your top three competitors keywords campaign that generate a detailed report for you that will include all of their Keywords and Ads
• Sophisticated account setup including specific Ad Groups per product or services focus, 2-4 Ads, with A to B Comparison Testing
• Daily campaign management focusing on your bids, positions, clickthroughs, conversions and optimization to ensure your campaign is performing based your campaign goals
• Pay per Click Tracking and Conversion Analysis - including inserting tracking codes on your site or conferring with your IT staff to accomplish this
• Reporting which focuses on Conversion Analysis
• Development of targeted Landing pages that incorporate contact or lead generation forms – these costs are typically $400-650. per page, depending on amount of content we need to create, UI, etc.
• Long-term PPC campaign management and best practices advice that is truly 24/7/365
• Entry Level Pricing: for smaller ad budgets and campaigns $799 or 20% of your paid search budget for the month each month, whichever is greater
• Premier Level Pricing: for much larger budgets and campaigns with a large number of “long tail” keywords $1,250. per month or 15% of the media buy per month, whichever is greater

Other Intelective Marketing Services

• Search Engine Optimization Services
• Search Engine Optimized Press Release Services
• Web Site Design
• Link Development
• Search Engine Optimized Content Development