ZF Linux, Inc., B2B Semiconductor Manufacturer of “PC on a Chip” Technology

Target Audience: Manufacturing and Design Engineers, OEM’s, Specialty Manufacturers

Campaign Objectives: Launch company, create web site which acts as information resource for a global customer base of design and manufacturing engineers, optimize web site for search engines and deploy integrated online advertising campaign.

Intelective’s Strategy: Create new User Interface and Architecture for web site and deploy interactive advertising and search engine optimization campaigns.

Tactical Deployment

• Developed a new web site comprised of 80-120 pages of new content, created new graphical look and feel, integrated new corp identity with overall site design – under budget and on time.
• Setup proprietary software on client’s server to analyze web site traffic and optimize for Search Engine traffic.
• Developed a password protected and fully automated registration process for download of manuals via customized CGI script.
• Utilized proprietary database of 200 online directories to manually register client’s web site to generate 125 links back to web site within a 90-day period.
• Integrated interactive marketing campaign with print media to drive qualified traffic to web site.
• Worked closely with PR agency to integrate interactive marketing with press releases and analyst tour.
• Hosted web site and helped client choose permanent hosting provider and setup co-located server.

Results

• Grew web site traffic substantially – from non-existent to tens of thousands of unique visitors per month.
• Achieved 30-50 page one Search Engine listings via: Google, MSN, Yahoo, Google and many second tier search engines
• Developed comprehensive web site which supports company’s global focus

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