Top Tier B2C Health and Life Insurance Lead Generation Provider

Target Audience: Consumers who are seeking referrals to Insurance Companies, Agents or Brokers.

Campaign Objectives : Improve client’s keyword rankings, increase qualified traffic and drive more leads for five standalone web sites in an extremely competitive vertical market segment.

Tactical Deployment:

• Provided very sophisticated keyword analysis to derive 100-200 keywords that would drive traffic comprised of consumers looking for insurance rates or agents.
• Provided rigorous research of client’s top three competitors to understand SEO rankings, online advertising, and pay per click advertising activities.
• Developed 100 pages of keyword optimized content, with each page optimized for a single keyword phrase.
• Developed new Meta Tags for all five web sites.
• Deployed comprehensive manual Directory submissions process to generate traffic and improve link popularity.
• Deployed link development campaign with affinity sites utilizing unique keywords and descriptions for each web site.

Results:

• Increased lead generation by 43% within 150 days after starting campaign.
• Improved the client’s keyword rankings for all web sites with an average of 25-35 page 1-2 rankings across all top tier search engines including Google, MSN and Yahoo .
• Overall traffic improved 89% within 150 days after the SEO campaign was started.
• Increased reciprocal links with 85 new links for each of the five web sites.

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