Top Tier B2B Provider of Enterprise Security Software

Target Audience: Fortune 1K companies, SMB firms in US, Europe and Asia

Campaign Objectives: Improve client’s keyword rankings via top tier search portals, with emphasis on Google, increase qualified traffic to web site to drive lead generation and revenue opportunities.

Intelective’s Strategy : Created and deployed very sophisticated Search Engine Optimization Campaign augmented with Pay per Click Advertising via Google, Overture and information portals in client’s market segment.

Tactical Deployment

• Provided very sophisticated keyword analysis to derive 50-75 keywords that would drive traffic.
• Carefully researched client’s top 3-5 competitors to understand SEO rankings, online advertising, and pay per click advertising activities.
• Rewrote all Meta Tags, with thematic keywords developed for specific market segments and/or products.
• Deployed comprehensive manual Directory submissions process to generate traffic and improve link popularity.
• Advocated utilizing selected keywords in client’s ongoing PR activities.
• Provided manual submissions to top tier search engines and specialized information portals.
• Recommended aggressive publications and submissions of technical White Papers.
• Worked closely with senior management to optimize all new content on web sites for search engines on an ongoing basis.

Results:

• Significantly increased qualified traffic to corp web site across all vertical market segments.
• Achieved numerous page 1-2 rankings via Google, MSN, and Yahoo for keywords with millions to tens of millions of competing pages.
• Developed effective pay per click advertising campaigns that have been deployed to increase lead generation for specific periods of time via Overture and Google.

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