PolyServe, Inc. B2B Provider of Software/Services

Target Audience: Fortune 1K Companies, Large Hardware Manufacturers

Campaign Objectives: Develop and manage very large web site of 400 plus pages, create two customized MySQL apps with secure authentication to be use for Customer Service application, build Search Engine Ranking Campaign, create and manage Pay per Click campaigns via Google and Overture, help client to develop and deploy an effective online advertising campaign.

Tactical Deployment

• Researched three top tier competitors’ keyword rankings and online advertising.
• Developed two customized MySQL applications that offer password security for customer service department.
• Integrated Dreamweaver with over 400 plus pages of content so web site could be more cost effectively managed and to minimize any HTML errors.
• Updated all Meta Tags and integrated keywords with web site content to drive primary and secondary topical themes.
• Submitted web sites to top tier Search Engines and Directories to drive keyword rankings and page rank.
• Provide outsourced web site management services to client on an ongoing basis.

Results

• No significant down time for client’s web site during years of providing outsourced management.
• Created three localized mini island web sites within the corp site for Chinese, Japanese and Korean visitors.
• Generated hundreds of page 1-2 rankings for very competitive keywords across all major search engines including Yahoo, MSN and Google.
• Increased lead generation on a consistent basis year after year for client.
• Client’s web site has a Page Rank of 7 out of a possible scale of 10, which is a significant achievement for a B2B focused web site.

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