ComLinx, Inc., B2B Provider of Virtual Meeting Services and Technology Platform, B2B

Target Audience: Portals

Campaign Objectives: Provided client with stringent competitive analysis of market segment, developed brand identity for company and services, launch company and self-service enabled web site, write business plan including pro forma financials.

Intelective’s Strategy : Positioned Company as infrastructure enabling provider of virtual meeting services.

Tactical Deployment

• Developed primary and secondary branding to differentiate services and drive competitive advantage.
• Created a new web site, comprised of 30-50 pages with self-service enabled User Interface and Architecture.
• Launched company using interactive marketing campaign - opt-in e-mail, online PR search engine submissions, banner and text link advertising.
• Wrote press releases and worked closely with PR agency to target editors for launch.
• Worked closely with CEO to recruit Advisory Board and Board of Directors.
• Wrote 30-page business plan, with detailed five-year financials and developed corp presentation and cover letter for investment community.

Results

• Designed web site - wrote all content, developed User Interface and Menu Structure - under budget and on time.
• Deployed a unique time-sensitive introductory promotion to drive “early adopter” acceptance and market awareness.
• Helped client to establish first tier customer referenceability with Apple Computer, Structured Dynamic Research Corporation and others.
• Developed a co-branded service that integrated client’s message/content with portal to drive new revenue opportunities for both companies.
• Client raised a mezzanine round of funding with a valuation consistent with their financial goals.

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