| Businesses and consumers
are drowning in a never-ending deluge of Spam (junk mail) -
according to reports just released by Quris, Inc. Spam has increased
450% from June of 2001 to now. Furthermore, 70% of respondents
indicated they are receiving so much e-mail in the form of Spam
that it's negating their acceptance and responsiveness to legitimate
opt-in e-mail messages (permission based). The average business
user is forced to spend 20-30 minutes a day wading through Spam
clogged e-mail in-boxes trying to separate legitimate e-mail
from the junk in order to delete the latter. Many
companies have tried to offer Spam solutions that are based
primarily on filtering technology. But, most of these products
and services have not worked well in practice - the ingenious
spammers have learned work arounds by constantly changing
their fake e-mail addresses and text to avoid the blocking
filters. It's been a war of attrition to date and the spammers
have been wining so far!
I am pleased to report that one company
has developed an elegant but simple solution that has blocked
100% of the Spam that was sent to me during a test period
of five days. The company is DigiPortal Software, Inc. www.digiportal.com
and their Spam killer application is called ChoiceMail. It
works extremely well, is easy to setup and only costs $29.95
(introductory price) and they even offer a fourteen-day trial
period for no charge to test drive the product. And, the solution
runs on your desktop and does not necessitate your working
with a third party server and doesn't require any service
charges. Most importantly, it puts the burden of proof on
the Spammers, forcing them to have your permission to contact
you.
Here is how DigiPortal's clever solution
and software work: You download or purchase the software and
install it on your PC (sorry PC version only right now) and
setup your approval list by exporting your address book. From
that point forward ChoiceMail automatically assumes all inbound
e-mail is Spam and it blocks any e-mail that is not on an
approved list that you have created.
If the e-mail sender is on your approved
list it makes it through to your inbox; if not, then ChoiceMail
blocks the mail if the address and adds it to a rejection
list and sends the sender a notification that your on a "permission
network" and that he/she has to clickthrough to a web
site and send you a message by filling out a form that automatically
forwards the person's message to you, so you can elect to
receive or not.
DigiPortal is effectively acting as a trusted
middleman in a process that reminds me of PGP ("Pretty
Good Privacy") the defacto industry standard e-mail security
application that incorporates a similar process via a key
held by a trusted third party. Your ostensibly guaranteed
never to receive any Spam based e-mail as spammers will never
receive your e-mail, let alone reply to it - most use automated
systems that have no human intervention in the process. It's
relatively painless for you to manage new contacts - if your
receiving in-bound e-mails from a new a person (contact) that
you have no existing relationship with it's easy to accept
his/her request to reach you and the software also automatically
updates your permission list.
ChoiceMail is an elegant solution that
works well, is easy to use and solves a problem very cost
effectively. There are a few hiccups with the software - but,
these are minor when you consider the significant benefits
of the product and assuming the company will broaden its support
for other applications in the near term. At present DigiPortal
only works with standard ISPs such as Earthlink, ATT, etc.
and with specific desktop clients including Outlook Express
and Eudora - no web-based e-mail services (HotMail or Yahoo
mail) work with the software yet and there is no support for
AOL at present. My biggest complaint is that they don't support
a standard Outlook e-mail - you have to manually import your
contact list from Outlook, which can be painstaking depending
on the number of recipients in your address book. And, their
initial focus is on the small business user or consumer, as
they offer no support at present for the corporate enterprise.
Lee Traupel has
20 plus years of marketing experience. He is the co-founder
of a Northern California and Brussels Belgium based, privately
held, Marketing Services and Software Company, Intelective
Communications, Inc., http://www.intelective.com.
Intelective focuses exclusively on providing services
to small-to-medium-sized companies that need strategic
and tactical marketing services. He can be reached at
Lee@intelective.com.
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